The Spanish phrase “que raza es el perro de Target” translates to “what breed is the Target dog” in English. This question refers to Bullseye, the Target Corporation’s mascot, a Bull Terrier often depicted with a Target logo painted around one eye. Bullseye appears in Target’s marketing materials, including television commercials, print ads, and online campaigns. A live Bull Terrier, or sometimes multiple Bull Terriers, have portrayed Bullseye over the years.
The Target dog’s breed identification serves a critical role in the company’s branding. Bullseye has become a recognizable symbol of the Target brand, contributing to its friendly and approachable image. The specific breed, a Bull Terrier, with its distinctive appearance, contributes to this memorability. Leveraging a live animal as a mascot creates a strong emotional connection with consumers, fostering brand loyalty and recognition. This strategy has been historically effective for Target, helping solidify Bullseye as a key component of their marketing efforts.