Gratuity for delivery drivers engaged by third-party services like Shipt, often used by retailers such as Target, is a common practice. A typical scenario involves a customer placing an order through the Target website or app, which is then fulfilled and delivered by a Shipt shopper. These shoppers select, pack, and deliver the items directly to the customer. This service often provides a level of convenience for customers who prefer not to shop in-store.
Acknowledging the effort and service provided by these individuals is considered important for several reasons. It can incentivize efficient and careful handling of orders, contribute to a positive experience for both the shopper and the customer, and supplement the shopper’s income. While tipping practices have evolved over time alongside the growth of online shopping and delivery services, the core principle of recognizing service remains. The ease and speed of modern delivery services should not overshadow the crucial role these workers play in facilitating a seamless shopping experience.