This term refers to a marketing strategy employed by retailers, particularly Target, during the holiday season. It involves releasing a series of special deals, promotions, or exclusive products over a 12-day period leading up to Christmas. This campaign often features daily discounts on select items, creating a sense of urgency and excitement among consumers. For example, a retailer might offer a specific percentage off electronics on one day, followed by discounts on toys the next, and so on.
Such promotional campaigns aim to capitalize on the increased consumer spending typical of the holiday shopping season. By spreading deals across twelve days, retailers encourage repeat visits and generate sustained customer engagement. This approach can boost sales, clear inventory, and reinforce brand loyalty. Historically, promotional calendars tied to the twelve days preceding Christmas have long been a tradition, but modern retailers have adapted and expanded upon this concept to create large-scale marketing events.
