This phrase refers to the NYX Professional Makeup brand’s lip gloss products sold within Target stores. It signifies a specific retail partnership offering consumers a convenient location to purchase these cosmetics. An example would be a shopper finding a specific shade of Butter Gloss or Shine Loud lip gloss on a Target store shelf or the Target website.
The availability of this professional makeup brand in a mass-market retailer like Target democratizes access to high-quality, trend-driven cosmetics. This accessibility benefits consumers seeking affordable, yet effective beauty products. Historically, professional makeup brands were primarily available through specialized retailers or directly from the brand, potentially at higher price points. This partnership expands the brand’s reach and introduces it to a wider consumer base, while providing Target shoppers with a broader selection of beauty options.