This phrase refers to a specific demographic and product combination: the intended consumer group for a pink-colored Starbucks cup, often released in conjunction with the Stanley Cup playoffs. This product typically generates significant interest among a particular consumer base, specifically those interested in both the sporting event and the retailer’s offerings. An example would be a female hockey fan purchasing a rose-gold, stainless steel tumbler emblazoned with the Starbucks logo during the Stanley Cup finals.
The intersection of these elements highlights the power of targeted marketing and brand synergy. By associating a popular product (the reusable cup) with a major sporting event (the Stanley Cup) and a specific aesthetic (the color pink), Starbucks can effectively reach a desired market segment. This strategy capitalizes on the excitement surrounding the playoffs and offers fans a commemorative item. Historically, limited-edition drinkware has proven to be a successful marketing tactic for various retailers, driving customer engagement and sales.