This annual holiday promotion typically involves a daily reveal of discounted or specially themed sock sets available exclusively at Target stores and online. These sets often cater to various demographics, from children’s character socks to festive designs for adults. The promotion generally runs for twelve consecutive days leading up to the holiday season.
The event provides an opportunity for consumers to purchase affordable holiday gifts or stocking stuffers. It also drives foot traffic and online sales for Target during a peak shopping period. Leveraging the popularity of socks as a practical yet fun present, this limited-time offer creates a sense of urgency and encourages shoppers to return daily for new deals. Historically, similar promotional strategies have proven successful in boosting retail sales during holiday periods.