This activity involves firing a firearm at a target designed to release colored powder or smoke upon impact, revealing the sex of an expected child. Typically, the target contains either blue powder for a boy or pink for a girl. A common example involves a target shaped like a balloon or a box filled with the colored powder.
For expectant parents, this practice offers a dramatic and memorable way to share the baby’s sex with family and friends. It provides a celebratory focal point for a gender reveal party and can create visually striking photographs and videos. While a relatively recent trend, it has become increasingly popular in various parts of the world, intersecting with existing traditions of celebratory gunfire and communal announcements of major life events.