This phrase refers to Boston Red Sox apparel, specifically shirts, sold at Target stores. It represents a specific product niche within the broader sports merchandise market, targeting fans of the baseball team who prefer to shop at this particular retailer. An example would be a navy blue t-shirt featuring the Red Sox logo available for purchase at a Target location.
The availability of officially licensed team apparel at a mass-market retailer like Target provides convenience and affordability for a wider consumer base. It allows fans to easily acquire merchandise, contributing to team visibility and brand recognition. Historically, such merchandise might have been primarily available at specialty sports stores or at the ballpark itself. Offering these products at Target expands accessibility and potentially introduces the team to new fans.