This term refers to a specific niche within men’s apparel retail: short-sleeved casual shirts marketed towards fathers, sold by the retail chain Target. This niche often encompasses comfortable, practical, and affordable shirts suitable for everyday wear, frequently featuring humorous slogans, pop culture references, or designs related to fatherhood. An example might be a simple cotton tee with a graphic related to grilling or a playful slogan about dad jokes.
The availability of these shirts at a major retailer like Target highlights the significance of the “dad” demographic within the consumer market. Affordable pricing and convenient access contribute to their popularity. Historically, men’s casual wear has evolved significantly, and the emergence of specifically “dad-themed” clothing reflects societal shifts and the embrace of fatherhood as a celebrated identity. The ability to express this identity through apparel is a key driver in this market segment.