This phrase refers to a line of highly detailed action figures and other collectibles based on popular franchises like Star Wars and Marvel Comics. These items are specifically produced for and sold solely by the retail chain Target. Often featuring unique paint applications, accessories, or character selections not found in the standard retail releases, these products cater to a dedicated collector audience.
The limited availability and unique features often contribute to a high perceived value amongst collectors, fostering a sense of urgency and exclusivity. This practice of retailer-exclusive product variations has a long history in the toy industry, helping to drive traffic to specific stores and enhance customer loyalty. Furthermore, for collectors, these exclusives represent opportunities to acquire unique additions to their collections and participate in a dedicated community of enthusiasts. The strategy benefits both the retailer and the manufacturer by creating focused demand.
