Savvy shoppers often seek advance knowledge of discounted merchandise offerings. A retailer’s confidential promotional calendar can provide this advantage, detailing planned markdowns on specific products and categories. For instance, a retailer might plan to discount patio furniture deeply in late summer to clear out inventory before the fall season. Understanding these planned promotions allows customers to anticipate desirable offers and plan their purchases accordingly.
Access to this type of information offers significant advantages. It enables consumers to maximize their purchasing power by securing desired items at the lowest possible prices. Historically, this information was often shared through word-of-mouth or leaked advertisements. The rise of digital communication has broadened access to such information, empowering consumers and increasing competition among retailers.