An optical center located within a Target retail store in Rogers, Minnesota, offers eye exams, eyewear products, and vision care services. This co-location model provides customers with convenient access to vision services while shopping for other goods.
Combining retail convenience with healthcare services streamlines the customer experience. Individuals can address their vision needs while completing other errands, potentially saving time and effort. The presence of such services within a larger retail environment also increases visibility and accessibility, potentially benefiting those who might otherwise delay or forgo regular eye care. This integrated approach to retail reflects broader trends in consumer preferences for one-stop shopping destinations.