This phrase refers to ski trousers marketed specifically toward male consumers within a particular retail environment. An example would be waterproof and insulated trousers sold by a specific retailer and designed for men’s downhill skiing.
Focusing on this demographic allows retailers to tailor product offerings, marketing strategies, and pricing to meet the specific needs and preferences of male skiers. This targeted approach can lead to increased customer satisfaction, higher conversion rates, and improved brand loyalty. Historically, outdoor apparel was often unisex or poorly adapted to the specific demands of different activities and body types. The specialization seen today reflects a broader trend in retail towards more personalized consumer experiences.