This phrase refers to men’s sleepwear made from a soft, napped cotton fabric, marketed toward a specific demographic. An example would be comfortable, plaid sleepwear sold by a particular retailer known for affordable pricing and appealing to a broad consumer base. This niche combines the practicality and warmth of flannel with the comfort expected from sleepwear, tailored for a male audience.
Warm sleepwear contributes to better sleep quality, particularly in colder climates. Flannel’s softness and breathability add to its appeal, making it a popular choice for relaxation and comfort. Historically, flannel has been a durable and affordable fabric, contributing to its enduring popularity for sleepwear and other garments. Appealing to a defined demographic allows manufacturers and retailers to tailor designs, pricing, and marketing strategies effectively.