This phrase refers to the availability of eyewear from the popular brand, Ray-Ban, at Target Optical, a retail chain specializing in eye care and eyewear. This provides consumers with a convenient and accessible way to purchase these products, combining the brand recognition of Ray-Ban with the widespread availability of Target Optical locations.
Offering a designer brand within a larger retail setting broadens accessibility to a wider customer base. This can be particularly beneficial for those seeking stylish and high-quality eyewear without the need to visit a specialized boutique. This retail strategy also benefits both brands, increasing visibility for Ray-Ban while driving traffic and potential sales for Target Optical. Historically, designer eyewear brands were primarily available in dedicated stores or high-end department stores, making this partnership reflective of changing retail landscapes.