The vision center located within the Target retail store in Fitchburg, Wisconsin, offers a range of eye care services, including comprehensive eye exams, contact lens fittings, and a selection of eyeglasses and frames. This provides a convenient option for residents seeking optical services alongside their regular shopping.
Combining optical services with a retail setting offers customers a streamlined experience. This model potentially increases access to eye care by integrating it into a familiar and frequently visited location. It also benefits the retail store by attracting customers who might not otherwise visit. The presence of such a service within a larger retail establishment reflects a growing trend towards one-stop shopping for various needs.