This phrase refers to the availability and promotion of Lego sets based on the Disney/Pixar film “Up” at Target retail stores. This could include exclusive sets, special pricing, or bundled offers. An example would be a hypothetical promotion offering a discount on the “Carl’s House” Lego set with the purchase of a related “Up” themed item.
The strategic placement of these products within Target stores capitalizes on both the popularity of the film and the established brand recognition of Lego. This synergy creates a desirable product for consumers, potentially driving sales for both Target and the Lego Group. Offering exclusive or discounted merchandise can also incentivize customers to choose Target over competing retailers. The historical context involves the ongoing partnership between Lego and Disney/Pixar, leveraging popular intellectual property to create desirable products for a broad audience. This type of collaboration has proven successful in the past with other film franchises.