Certain LEGO Star Wars building sets are available for purchase solely through the Target retail chain. These products, often featuring unique designs, minifigures, or variations on existing sets, are highly sought after by collectors and enthusiasts. For example, a past exclusive might be a specific version of a popular starship with an exclusive minifigure or a unique color scheme not found in standard retail releases.
Retailer-exclusive products cultivate a sense of desirability and collectability within the LEGO Star Wars community. This exclusivity benefits both the retailer, by driving customer traffic and loyalty, and the LEGO Group, by increasing product visibility and generating excitement around specific releases. Historically, such partnerships have offered collectors unique opportunities to expand their collections with specialized items, contributing to the overall growth and enduring popularity of the LEGO Star Wars theme.