Paid questionnaires directed at specific demographics in exchange for gift card rewards represent a common market research practice. For instance, a company seeking feedback on a new product designed for young adults might offer gift cards to participants aged 18-25 who complete a survey about their product preferences.
This method provides businesses with valuable consumer insights, enabling them to refine products, services, and marketing strategies to better meet target audience needs. This exchange also benefits consumers, providing an incentive for participation and offering monetary value in the form of gift cards. The practice has evolved alongside the rise of online survey platforms and the increasing demand for targeted consumer data.