This phrase refers to a collaborative line of clothing, specifically dresses, designed by the renowned fashion designer Anna Sui and made available for purchase at Target, a popular mass-market retailer. This type of collaboration brings high-fashion aesthetics and designer cachet to a wider audience at more accessible price points. A hypothetical example would be a bohemian-style mini dress with Sui’s signature prints, sold exclusively through Target stores and website.
Such collaborations offer significant value. For consumers, they represent an opportunity to acquire designer pieces at a fraction of the usual cost. For the designer, it expands their reach and brand awareness among a new demographic. The retailer benefits from the increased traffic and prestige associated with offering a limited-edition designer collection. Historically, these partnerships have proven highly successful, often selling out quickly and generating significant media buzz. They represent a democratization of fashion, making high-end style more inclusive.