This phrase refers to the retail strategy of focusing on the Cross County Shopping Center in Yonkers, New York, as a primary market location. A large outdoor shopping mall, Cross County serves a significant population in Westchester County and beyond. Reaching consumers in this specific geographic area involves understanding local demographics, consumer behavior, and competitive landscape. A retailer might employ targeted advertising, localized promotions, and tailored product offerings to effectively reach this market segment.
Concentrating resources on a well-defined market like the Cross County Shopping Center offers several potential advantages. It enables businesses to optimize their marketing spend by directing it towards a specific consumer base. This localized approach can lead to stronger brand recognition within the community and foster customer loyalty. The Centers long history as a major retail hub also provides a stable and established market environment. Success in this market can contribute significantly to overall business growth and profitability.
