Beach and poolside attire often necessitates lightweight garments worn over swimsuits. These items provide varying degrees of modesty, sun protection, and warmth, and can range from simple sarongs and kaftans to more structured dresses, rompers, and pants sets. Retailers like Target offer a diverse selection of these garments, catering to a wide range of styles, sizes, and price points.
The availability of such a wide array of options reflects a growing consumer demand for versatile beachwear. These garments allow individuals to transition seamlessly from the beach or pool to other activities, such as lunch, shopping, or sightseeing, without needing a complete change of clothes. This practicality, combined with the increasing emphasis on sun safety and personal style, contributes to the market significance of this clothing category. Historically, cover-ups have evolved from basic wraps to more fashionable items, reflecting changing social norms and fashion trends.