The phrase describes a marketing strategy focused on the period immediately preceding Christmas. This period is characterized by heightened consumer spending and a focus on gift-giving. An example would be a retailer launching a specific advertising campaign or offering special promotions during the week leading up to December 25th.
Capitalizing on this heightened consumer activity is crucial for businesses in various sectors. This period presents a significant opportunity to increase sales, clear inventory, and strengthen brand loyalty. Historically, the period before Christmas has been associated with increased commerce, evolving from traditional markets to the sophisticated digital marketplaces of today. Successfully engaging consumers during this time can significantly impact a business’s annual performance.
