A seasonal countdown product sold by the retailer Target, featuring small, buildable Lego models based on the Star Wars franchise, typically released in anticipation of the holiday season. Each day reveals a new door concealing a miniature Lego figure, ship, or other Star Wars-themed collectible.
These products offer an engaging way to countdown to holidays, creating daily anticipation and excitement. The combination of popular brands like Lego and Star Wars often generates high demand and collectibility. The buildable aspect provides a playful interactive experience beyond simple chocolate or trinket-filled calendars. Historically, advent calendars have served as a cultural tradition, marking the passage of time leading up to a significant celebration. This contemporary iteration capitalizes on that tradition, appealing to fans of all ages and integrating it with beloved fictional universes.