This phrase represents a specific product category sought by consumers: autumnally-scented candles with notes of pumpkin and bourbon, sold by the retailer Target. A shopper might use this term when searching online or asking for assistance in a physical store. An example product might be a three-wick candle in a glass jar, featuring a label with imagery evoking the fall season.
The popularity of such products reflects broader consumer trends. Seasonal scents create ambiance and evoke specific feelings, with pumpkin spice being a particularly popular autumnal aroma. The addition of bourbon notes adds a layer of sophistication and warmth, appealing to a more mature consumer demographic. Retailers like Target capitalize on these trends by offering a diverse selection of such products, contributing to increased sales during the fall season. This specific combination of scent profile and retailer allows for targeted marketing and product placement, benefiting both consumers and businesses.