This phrase describes a strategic approach within the fashion industry. It signifies focusing marketing and sales efforts on a particular demographic interested in a specific type of blazer, presumably one suitable for daytime wear and conveying a fresh, contemporary style. An example would be promoting a linen blazer in light colors to young professionals through targeted social media advertising.
Accurately identifying and addressing this consumer segment is crucial for maximizing sales and return on investment. A well-defined target audience allows for tailored messaging, optimized product development, and efficient allocation of resources. This precision minimizes wasted advertising spend and increases the likelihood of connecting with individuals genuinely interested in the product. Historically, broad marketing campaigns were the norm. However, the evolution of data analytics and digital marketing has enabled a more granular approach, allowing businesses to pinpoint their ideal customers with greater accuracy and efficiency. Focusing efforts on specific demographics, like those interested in a modern, versatile blazer, reflects this shift towards more strategic, data-driven marketing.