This phrase refers to the demographic and marketing strategy aimed at young consumers interested in toys related to the Barbie brand, specifically those that include horses or equestrian themes. An example would be a toy line featuring Barbie dolls, horse figurines, stables, and riding accessories. These products are typically designed for children aged 3-12, a key demographic for toy manufacturers.
Understanding this specific market segment is crucial for toy companies and retailers. It allows for tailored product development, advertising campaigns, and store placement strategies to effectively reach the intended audience. Historically, horses have been a popular theme within the Barbie universe, reflecting a broader cultural fascination with horses, especially among young girls. This enduring appeal translates into significant market potential for products that combine the iconic Barbie doll with equestrian elements.