The group of consumers most likely to purchase products from Dunkin’ is defined by specific demographics, psychographics, and behavioral characteristics. For example, individuals who value convenience, affordability, and familiar comfort foods are more likely to be drawn to the brand. Understanding this core consumer base allows for effective marketing and product development strategies.
Accurately identifying and analyzing this core consumer group is crucial for a company’s success. It enables efficient allocation of marketing resources, development of products and services that resonate with consumer needs and preferences, and ultimately drives profitability. Historically, the company has appealed to working-class individuals and families seeking quick, affordable meals and beverages. However, the brand has evolved to encompass a broader range, including younger demographics and those seeking on-the-go options.