Consumers purchasing goods and services online constitute the core customer base for the world’s largest e-commerce platform. This encompasses a broad spectrum, from individuals seeking everyday necessities to businesses procuring supplies and utilizing cloud computing services. For example, a small business owner purchasing office supplies or a consumer streaming movies through a subscription service both fall within this customer base.
Understanding this expansive customer base is essential for effective marketing and business strategy. It enables focused advertising, personalized recommendations, and the development of new products and services tailored to specific customer needs. Historically, the company began by focusing on book sales, but gradually expanded its offerings and refined its understanding of consumer behavior to reach the dominant market position it holds today. This evolution reflects the company’s dynamic approach to serving its customers.
