Target gift cards generally require activation before they can be used for purchases. This process typically involves verifying the card’s balance with Target, either online or through an automated phone system. A newly purchased gift card, for instance, might have a sticker or scratch-off area revealing a code needed for this verification.
This security measure protects both the giver and the recipient. Activation helps prevent unauthorized use if a card is lost or stolen before it’s given. It also confirms the card’s valid balance, assuring the recipient of its value. Historically, gift cards were simpler and often didn’t require activation. However, as fraud and theft became more prevalent, activation emerged as a standard practice across most major retailers to enhance security and consumer confidence.
