The pronunciation of the retail store name is /trt/ (TAHR-git). The emphasis is placed on the first syllable. A common mispronunciation involves stressing the second syllable, resulting in /trt/ (tar-GET). Think of it rhyming with “star-git.”
Accurate pronunciation is essential for clear communication and professionalism, particularly in marketing, advertising, and customer service. Using the correct pronunciation demonstrates attention to detail and respect for the brand. Historically, the company has emphasized the correct pronunciation in its advertising campaigns, solidifying its sonic identity.