Target stores offer a selection of varietally labeled and blended wines. These wines are typically sourced both domestically and internationally, encompassing a range of flavor profiles and price points. Examples include Cabernet Sauvignon, Merlot, Pinot Noir, and red blends featuring various grape combinations.
Offering a curated wine selection provides convenience for customers, allowing them to purchase beverages alongside groceries and other household goods. This can contribute to increased basket size and overall sales for the retailer. Furthermore, offering diverse options caters to a broader consumer base, from casual drinkers seeking affordable options to enthusiasts exploring new varieties. The specific assortment available at any given Target location may vary depending on local regulations and consumer preferences.