This phrase signifies a marketing and product categorization strategy employed by the retailer Target. It refers to the “Stars Above” brand, Target’s private label for sleepwear and relaxation products, specifically focusing on their slipper offerings. This categorization assists customers in locating these items, whether online or in physical stores, using specific search terms. An example would be a customer searching Target’s website for comfortable and affordable slippers, potentially leading them to the “Stars Above” collection.
Utilizing specific brand and product category names, like “Stars Above” for slippers, provides a clear organizational structure for a large retail inventory. This benefits both the customer and the retailer. For the customer, it simplifies product searches and comparisons. For Target, it facilitates inventory management, marketing campaign targeting, and sales analysis. The “Stars Above” brand itself represents a strategic move by Target to offer affordable, appealing private-label alternatives within a specific product niche. This allows them to compete with other established sleepwear brands while potentially securing higher profit margins.
