This term refers to a coordinated effort by fans of Choi Beomgyu, a member of the K-pop group TXT (Tomorrow X Together), to achieve a specific sales target for his photocard (often abbreviated as “pob” or “photocard on back”) included in a particular album release. This target is often set within a specific timeframe, such as the first day or week of sales, and typically involves collective purchasing strategies. For example, fans may organize group orders or share information about retailers offering competitive prices to maximize their collective purchasing power.
These organized fan activities demonstrate the dedication and support within the K-pop fandom. Reaching a sales target for a specific member’s photocard can be seen as a measure of popularity and a way for fans to tangibly contribute to the group’s success. The historical context of such activities lies in the collectible nature of K-pop albums and the associated photocards, which have become a significant aspect of fan culture. The desire to collect specific photocards, particularly those of a favored member, drives these collective efforts.
